Sitteer
Conversion-Focused Redesign for Enhanced User Experience Across All Key Pages
The Challenge
Sitteer, an Islamic fashion e-commerce brand, needed a comprehensive UX redesign to eliminate conversion barriers and streamline the customer journey across their entire platform.
Core Issues Identified
Hidden search functionality, poor visual hierarchy, complicated cart management, missing trust signals, and suboptimal mobile experience were significantly impacting user engagement and conversions.
Key Improvements
1. Home Page Optimization
- Problem: Hidden search icon, slow loading, no cart count visibility, and lack of conversion incentives.
- Solution: Prominent persistent header with search icon, announcement bar for free delivery offer, dynamic cart badge with item count, and enhanced site speed.
- Impact: Improved product discovery and reduced cart abandonment through clear visibility.
2. Category Section Enhancement
- Problem: Low visual interest with disjointed category titles and poor brand integration.
- Solution: Clean visual alignment, improved spacing, prominent trust badges (Handmade, Premium Fabric, Made in India), and better typography for enhanced readability.
- Impact: Faster category navigation and improved brand trust perception.
3. Product Listing Page Redesign
- Problem: Single-column layout causing excessive scrolling, hidden filters, and low product visibility.
- Solution: Two-column grid layout, prominent "Sort By" and "Filter" buttons, concise banner replacing long descriptions, and clear product information display.
- Impact: Doubled product visibility per screen and reduced scrolling by 50%.
4. Product Description Page
- Problem: Cluttered header, missing breadcrumbs, no sticky CTA, poor information hierarchy, and absent trust badges.
- Solution: Clear breadcrumb navigation, sticky "Add to Cart" button, horizontal image gallery, prominent trust badges, "Guarantee Safe Checkout" banner with payment logos, and improved visual spacing.
- Impact: Increased add-to-cart actions and enhanced trust through security signals.
5. Cart Page (Shopping Bag)
- Problem: Broken visual hierarchy, missing conversion incentives, complicated quantity editing, and unclear item removal process.
- Solution: Progress bar showing "You've unlocked free shipping! 🎉", simple +/- quantity controls, clear item count in header, trash icon for removal, and prominent "Proceed to Pay" button.
- Impact: Reduced cart abandonment through gamification and simplified cart management.
Design Impact
UX Improvements
- Mobile-first responsive design
- Clear visual hierarchy throughout
- Strategic trust signal placement
- Reduced friction at every touchpoint
- Enhanced product discovery
Technical Enhancements
- Improved site performance and speed
- Sticky navigation elements
- Dynamic cart updates
- Optimized image loading
- Accessible touch targets
Conversion-Focused Results
Every design decision prioritized conversion optimization—from announcement bars and progress indicators to sticky CTAs and trust badges. The comprehensive redesign eliminated friction points while building confidence throughout the customer journey.
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