WE DON’T JUST BUILD WEBSITES.SITES.
WE BUILD WHAT WORKS.WE BUILD WHAT WORKS.
From a small idea to a bigger mission
Every brand starts with curiosity and ours began with Felix.
Felix started a small app studio, trying to make digital tools that simplified life for online merchants. He wasn't chasing trends; he was exploring what made people click, scroll, and buy.
Those experiments slowly evolved into something deeper, understanding why some stores convert effortlessly while others struggle.
Felix started a small app studio, trying to make digital tools that simplified life for online merchants. He wasn't chasing trends; he was exploring what made people click, scroll, and buy.
Those experiments slowly evolved into something deeper, understanding why some stores convert effortlessly while others struggle.
By 2024, that curiosity turned into ConversionAB, a dedicated performance studio built to help e-commerce brands grow through a mix of analytics, testing, and design.
The idea was clear: help brands stop guessing and start growing.
By 2024, that curiosity turned into ConversionAB, a dedicated performance studio built to help e-commerce brands grow through a mix of analytics, testing, and design.
The idea was clear: help brands stop guessing and start growing.
A year later, in 2025, we launched FixMyStore, a natural extension of our work at ConversionAB. While ConversionAB focuses on the "why" and "how" of growth, FixMyStore makes those solutions instantly accessible to merchants.
But ConversionAB remains where it all began — the brain behind the build, where strategy, creativity, and data come together to drive real results.
A year later, in 2025, we launched FixMyStore, a natural extension of our work at ConversionAB. While ConversionAB focuses on the "why" and "how" of growth, FixMyStore makes those solutions instantly accessible to merchants.
But ConversionAB remains where it all began — the brain behind the build, where strategy, creativity, and data come together to drive real results.
Growth isn't luck. It's built. We don't do guesswork. We listen, test, and build what makes sense for both the merchant and the customer. We believe great design isn't about fancy visuals, it's about creating moments that work effortlessly.
Understand before acting. Every number tells a story. Design with purpose. Good design is invisible. It simply feels right. Build for performance. Everything we create must make a measurable difference. That's how we turn stores into experiences that sell naturally.
We'll always be honest, collaborative, and focused on real outcomes. We'll question everything that doesn't serve your growth and test every idea that could. Because optimizing your store isn't just about fixing what's broken, it's about discovering what's possible.
“You don’t fix a website, You fix the experience.”
Felix Josemon
CEO & Founder, ConversionAB
Felix is the analytical dreamer who turned curiosity into a methodology.
From leading app development in 2019 to founding ConversionAB in 2024, his passion has always been to make e-commerce simpler, smarter, and more human.
He built ConversionAB on a principle that continues to define our work today:
“You don't fix a website, you fix the experience.” That philosophy inspired not just ConversionAB's success, but also the creation of FixMyStore, a practical extension of everything the agency stands for helping merchants put performance principles into action faster than ever.
Together, we'll design e-commerce experiences that sell smarter, scale faster, and stand out on Shopify.
