We don't just build websites. We build what works.
We live at the crossroads of data and design—where every insight meets a creative solution, and every idea has a measurable outcome.
Our work is built on one simple belief: growth doesn't come from more traffic, it comes from better experiences.
Every brand starts with curiosity—and ours began with Felix.
In 2019, Felix started a small app studio, trying to make digital tools that simplified life for online merchants. He wasn't chasing trends; he was exploring what made people click, scroll, and buy.
Those experiments slowly evolved into something deeper—understanding why some stores convert effortlessly while others struggle.
Felix started a small app studio, exploring what makes people click, scroll, and buy. These early experiments planted the seeds for understanding e-commerce conversion optimization.
That curiosity turned into ConversionAB—a dedicated performance studio built to help e-commerce brands grow through a mix of analytics, testing, and design. The idea was clear: help brands stop guessing and start growing.
We launched FixMyStore, a natural extension of our work at ConversionAB. While ConversionAB focuses on the "why" and "how" of growth, FixMyStore makes those solutions instantly accessible to merchants.
ConversionAB remains where it all began—the brain behind the build, where strategy, creativity, and data come together to drive real results.
Felix is equal parts builder and problem-solver.
When he started that tiny app studio in 2019, he wasn't aiming to create an agency—he wanted to fix how people experience e-commerce.
"You don't fix a website. You fix the experience."
He still leads ConversionAB with the same belief. That idea has shaped everything we do and every partnership we build.
We don't do guesswork. We listen, test, and build what makes sense for both the merchant and the customer. Every number tells a story.
Great design isn't about fancy visuals—it's about creating moments that work effortlessly. Good design is invisible. It simply feels right.
Everything we create must make a measurable difference. That's how we turn stores into experiences that sell naturally.
Deep audits, insights, and redesigns that drive conversions.
Letting data guide every creative decision.
Crafting conversion-ready stores from scratch.
Reworking key pages that make or break a sale.
Detailed performance roadmaps for teams ready to execute.
Helping brands move seamlessly to Shopify without losing data or structure.
We don't build more pages—we build better ones.
We dive into your data, brand, and goals.
We translate insights into real, human-first experiences.
We validate ideas with data, not assumptions.
We refine constantly because growth never stops.
Our process is flexible, collaborative, and laser-focused on one thing: impact.
Every chart becomes a story you can act on.
We blend design and performance, not choose between them.
We work with you, not above you. Collaboration fuels our best work.
We measure success by what matters: sales, engagement, and brand trust.
We're not the "agency" type—we're the partner who gets it.
We'll question everything that doesn't serve your growth and test every idea that could.
Because optimizing your store isn't just about fixing what's broken—it's about discovering what's possible.
Together, we'll build e-commerce experiences that sell smarter, scale faster, and feel effortless.
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