We build high performing
Shopify stores that grow brands.

We boost conversion rates through data-driven optimization strategies that increase revenue without raising your ad spend.

Our Featured Brands

The Face Shop
tilley + me
Rochie Chocolates
Grow
mamma & amour
Nilambur Furniture

Why Brands Choose Us!

Human-Centered Data

We humanize data. Numbers become stories that shape better decisions.

Design With Purpose

We merge creativity with conversion science. Every design serves purpose.

True Partnership

We partner deeply. Collaboration is part of our process, not an afterthought.

Results That Matter

We measure what matters. We track real performance, not vanity metrics.

Our clients don't just see design updates.
They see uplift in metrics that actually matter.

engagement, retention, and revenue.

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Service Offerings

We help Shopify and D2C brands optimize their stores, pages,
and funnels for measurable, repeatable growth.

1.

Shopify Website Development

We design and build conversion-ready Shopify stores focused on performance and growth.

2.

Conversion Rate Optimization

We analyze user behavior and optimize key touchpoints to increase conversions and revenue.

3.

Shopify Migration

We seamlessly migrate stores to Shopify while preserving data and structure.

4.

Landing Page Optimization / PDP Redesign

We optimize landing pages and product pages to improve conversion and clarity.

5.

Deep CRO Audit

We deliver data-backed CRO insights to help teams optimize and implement faster.

6.

A/B Testing & Experimentation

We test variations across key pages to validate changes and scale winning results.

7.

SEO Implementation

We implement SEO best practices to improve your store's visibility and organic traffic.

8.

Annual Maintenance & Support (AMC)

We provide ongoing Shopify support to keep stores optimized and up to date.

9.

Search Engine Optimization (SEO)

We focused on improving the website’s visibility on search engines like Google.

Let's talk conversions, not just clicks.

Together, we'll design e-commerce experiences that sell smarter, scale faster, and stand out on Shopify.

Get An Audit

Featured Projects

The Face Shop

The Face Shop

Clean beauty meets conversion excellence through comprehensive redesign of home, cart, product, and collection pages with skin-first shopping experience and strategic trust signal placement.

Beauty
Nilambur Furniture

Nilambur Furniture

Furniture

SupaChip

SupaChip

Tech Gadgets

Apps by ConversionAB

Client Success Stories

Aishwarya Ravichandran

Founder, Select by Shiva

The changes were simple but made a noticeable difference in how customers interact and convert on our site.

Jomon Mathew

Founder, Yomatti

Conversion AB helped us identify friction points we completely overlooked. Their CRO improvements made the shopping journey smoother.

Anu Saji

Founder, Mamma & Amour

A strong, conversion-focused foundation right from the start. Exactly what we needed.

Pushkala

Founder, The house of Vibrani

From the initial design to the final launch, the entire process was handled professionally. The store now delivers a much smoother experience for our customers.

Sulakshana Reddy

Founder, Shushubabies

The website feels much more intuitive now, and customers are completing their purchases more smoothly.

Adam Shamsudheen

Founder, Grow The Funguy

Conversion AB brought clarity and structure to our website experience. The CRO updates made the site feel more trustworthy and conversion-ready.

Ashique

Co-founder, SupaChip

They handled everything from scratch and made the whole process simple for us. From building the store to refining the user experience, everything was done with attention to detail.

Tijo Thomas

Founder, Nilambur Furniture

Working with ConversionAB has transformed our website's performance and user experience. Their strategic approach to CRO demonstrated their deep understanding of optimization.

Kamilia

The Face Shop UAE

Their testing approach really worked for us, especially in improving our mobile conversions over time.

OUR APPROACH

WE DON'T REDESIGN FOR THE SAKE OF AESTHETICS WE REDESIGN FOR IMPACT.

Conversion AB approach

OUR PARTNERS IN GROWTH.

ThemeConverter
Smart Prefetch
Parcelis
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ABOUT US

We're ConversionAB, a performance-driven Shopify and e-commerce optimization studio helping digital brands grow smarter, faster, and stronger. Our work bridges the worlds of data, design, and decision-making, where analytics meet creativity, and every change drives measurable results.

Because growth doesn't come from traffic, it comes from conversion.

Strategy. Design. Performance

Built for Conversion

30%+

Conversion Increase

40%

Revenue Growth

LATEST ARTICLES

10 Simple Fixes That Can Increase Your Shopify Sales

10 Simple Fixes That Can Increase Your Shopify Sales

Learn 10 quick Shopify store improvements you can make today to boost conversions and sales.

Read Article
Why Your Shopify Store Is Getting Traffic But No Sales

Why Your Shopify Store Is Getting Traffic But No Sales

Discover why visitors leave without buying and how to fix common problems on your Shopify store.

Read Article
How to Build a Shopify Store That Actually Sells

How to Build a Shopify Store That Actually Sells

Step-by-step guidance for launching a Shopify store with all the key pages and features that drive sales.

Read Article

Get discovered by AI

Your store, understood by AI. Discovered by shoppers. Powered by fseo.ai

Explore Now

FREQUENTLY ASKED QUESTIONS

CRO (Conversion Rate Optimization) is the process of increasing the percentage of visitors who actually buy from your store. Most Shopify stores don't have a traffic problem — they have a conversion problem.

CRO focuses on fixing real blockers like confusing product pages, weak trust signals, poor mobile experience, slow load times, and unclear CTAs. Even a small lift in conversion rate can significantly increase revenue without spending more on ads.

At ConversionAB, CRO is not guesswork. It's driven by data, user behavior, and structured testing.

Most agencies focus on building stores. We focus on making stores perform.

ConversionAB works at the intersection of UX, analytics, psychology, and Shopify engineering. We don't just redesign pages — we identify why users drop, where money leaks, and what changes will actually move revenue.

We also use insights from FixMyStore audits and AI-driven SEO learnings from FSEO to make sure changes are measurable, scalable, and future-proof.

Yes — because good design doesn't always mean good conversion.

Many visually beautiful stores still struggle with low add-to-cart rates, poor checkout completion, or weak repeat purchases. CRO looks beyond aesthetics and into how real users behave on your site.

We analyze heatmaps, session recordings, funnels, and device-level behavior to uncover problems that design alone cannot reveal.

FixMyStore is our audit and diagnostics platform that scans Shopify stores for conversion, UX, SEO, mobile, and performance issues.

Instead of relying only on opinions, we use FixMyStore to:

  • Identify conversion blockers across homepage, collections, PDPs, and cart
  • Prioritize fixes based on impact
  • Create a clear action plan before development starts

For ConversionAB clients, this means faster clarity, better decisions, and no wasted dev effort.

Traffic quality matters as much as traffic volume.

With the rise of AI search tools like ChatGPT and Google AI Overviews, stores must be optimized not just for Google rankings but also for AI discovery and citation.

Using insights from FSEO, we align CRO improvements with SEO structure, schema, and content clarity — so your store converts better and becomes easier for AI systems to understand and recommend. CRO and SEO are not separate anymore. They compound each other.

CRO is not about overnight miracles — it's about consistent, compounding gains.

Clients typically see improvements in:

  • Conversion rate
  • Add-to-cart rate
  • Checkout completion
  • Revenue per visitor

The biggest win is clarity: knowing what to fix next instead of randomly changing things. Over time, this leads to higher ROAS, better retention, and stronger unit economics.

Let's Improve Your Conversions

Get An Audit