We build high performing
Shopify stores that grow brands.

We boost conversion rates through data-driven optimization strategies that increase revenue without raising your ad spend.

Our Featured Brands

The Face Shop
tilley + me
Rochie Chocolates
Grow
mamma & amour
Nilambur Furniture

Why Brands Choose Us!

Human-Centered Data

We humanize data. Numbers become stories that shape better decisions.

Design With Purpose

We merge creativity with conversion science. Every design serves purpose.

True Partnership

We partner deeply. Collaboration is part of our process, not an afterthought.

Results That Matter

We measure what matters. We track real performance, not vanity metrics.

Our clients don't just see design updates.
They see uplift in metrics that actually matter.

engagement, retention, and revenue.

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Service Offerings

We help Shopify and D2C brands optimize their stores, pages,
and funnels for measurable, repeatable growth.

1.

Conversion Rate Optimization

We analyze user behavior and optimize key touchpoints to increase conversions and revenue.

2.

A/B Testing & Experimentation

We test variations across key pages to validate changes and scale winning results.

3.

Shopify Website Development

We design and build conversion-ready Shopify stores focused on performance and growth.

4.

Landing Page Optimization / PDP Redesign

We optimize landing pages and product pages to improve conversion and clarity.

5.

Deep CRO Audit

We deliver data-backed CRO insights to help teams optimize and implement faster.

6.

Shopify Migration

We seamlessly migrate stores to Shopify while preserving data and structure.

7.

Annual Maintenance & Support (AMC)

We provide ongoing Shopify support to keep stores optimized and up to date.

Boost Your Conversion!

Get An Audit

Featured Projects

The Face Shop

The Face Shop

Clean beauty meets conversion excellence through comprehensive redesign of home, cart, product, and collection pages with skin-first shopping experience and strategic trust signal placement.

Beauty Skincare
Sitteer

Sitteer

Islamic Fashion E-commerce

Nilambur Furniture

Nilambur Furniture

E-commerce Furniture

Bagline

Bagline

Fashion Cart Optimization

Client Success Stories

Client Three

Mobile App Lead

If you want real marketing that works and effective implementation - mobile app's got you covered.

Stephen Brekke

Legacy Integration Producer

Website design did exactly what you said it does. Just what I was looking for. Nice work on your website design.

Tijo

Nilambur Furniture

Working with ConversionAB has transformed our website's performance and user experience. Their strategic approach to CRO demonstrated their deep understanding of optimization.

OUR APPROACH

WE DON'T REDESIGN FOR THE SAKE OF AESTHETICS WE REDESIGN FOR IMPACT.

Conversion AB approach

OUR PARTNERS IN GROWTH.

We work alongside brands, platforms, and agencies to deliver measurable Shopify outcomes.

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ABOUT US

We're ConversionAB, a performance-driven Shopify and e-commerce optimization studio helping digital brands grow smarter, faster, and stronger. Our work bridges the worlds of data, design, and decision-making, where analytics meet creativity, and every change drives measurable results.

Because growth doesn't come from traffic, it comes from conversion.

Strategy. Design. Performance

Built for Conversion

30%+

Conversion Increase

40%

Revenue Growth

LATEST ARTICLES

Heatmaps: See How Users Really Interact

Heatmaps: See How Users Really Interact

Visualize clicks, attention, and drop-offs to improve user experience and conversions.

Read Article
Understanding User Behavior Through Data

Understanding User Behavior Through Data

Discover insights that drive conversion optimization and enhance your digital strategy.

Read Article
Revenue and Expense Projections

Revenue and Expense Projections

Learn how to forecast and optimize your financial metrics for sustainable growth.

Read Article

Get discovered by AI

Your store, understood by AI. Discovered by shoppers. Powered by fseo.ai

Explore Now

FREQUENTLY ASKED QUESTIONS

CRO (Conversion Rate Optimization) is the process of increasing the percentage of visitors who actually buy from your store. Most Shopify stores don't have a traffic problem — they have a conversion problem.

CRO focuses on fixing real blockers like confusing product pages, weak trust signals, poor mobile experience, slow load times, and unclear CTAs. Even a small lift in conversion rate can significantly increase revenue without spending more on ads.

At ConversionAB, CRO is not guesswork. It's driven by data, user behavior, and structured testing.

Most agencies focus on building stores. We focus on making stores perform.

ConversionAB works at the intersection of UX, analytics, psychology, and Shopify engineering. We don't just redesign pages — we identify why users drop, where money leaks, and what changes will actually move revenue.

We also use insights from FixMyStore audits and AI-driven SEO learnings from FSEO to make sure changes are measurable, scalable, and future-proof.

Yes — because good design doesn't always mean good conversion.

Many visually beautiful stores still struggle with low add-to-cart rates, poor checkout completion, or weak repeat purchases. CRO looks beyond aesthetics and into how real users behave on your site.

We analyze heatmaps, session recordings, funnels, and device-level behavior to uncover problems that design alone cannot reveal.

FixMyStore is our audit and diagnostics platform that scans Shopify stores for conversion, UX, SEO, mobile, and performance issues.

Instead of relying only on opinions, we use FixMyStore to:

  • Identify conversion blockers across homepage, collections, PDPs, and cart
  • Prioritize fixes based on impact
  • Create a clear action plan before development starts

For ConversionAB clients, this means faster clarity, better decisions, and no wasted dev effort.

Traffic quality matters as much as traffic volume.

With the rise of AI search tools like ChatGPT and Google AI Overviews, stores must be optimized not just for Google rankings but also for AI discovery and citation.

Using insights from FSEO, we align CRO improvements with SEO structure, schema, and content clarity — so your store converts better and becomes easier for AI systems to understand and recommend. CRO and SEO are not separate anymore. They compound each other.

CRO is not about overnight miracles — it's about consistent, compounding gains.

Clients typically see improvements in:

  • Conversion rate
  • Add-to-cart rate
  • Checkout completion
  • Revenue per visitor

The biggest win is clarity: knowing what to fix next instead of randomly changing things. Over time, this leads to higher ROAS, better retention, and stronger unit economics.

Let's Improve Your Conversions

Get An Audit