Conversion Rate Optimization
We analyze user behavior and optimize key touchpoints to increase conversions and revenue.
We boost conversion rates through data-driven optimization strategies that increase revenue without raising your ad spend.
We humanize data. Numbers become stories that shape better decisions.
We merge creativity with conversion science. Every design serves purpose.
We partner deeply. Collaboration is part of our process, not an afterthought.
We measure what matters. We track real performance, not vanity metrics.
Our clients don't just see design updates.
They see uplift in metrics that actually matter.
engagement, retention, and revenue.
We help Shopify and D2C brands optimize their stores, pages,
and funnels for measurable, repeatable growth.
We analyze user behavior and optimize key touchpoints to increase conversions and revenue.
We test variations across key pages to validate changes and scale winning results.
We design and build conversion-ready Shopify stores focused on performance and growth.
We optimize landing pages and product pages to improve conversion and clarity.
We deliver data-backed CRO insights to help teams optimize and implement faster.
We seamlessly migrate stores to Shopify while preserving data and structure.
We provide ongoing Shopify support to keep stores optimized and up to date.
Client Three
Mobile App Lead
If you want real marketing that works and effective implementation - mobile app's got you covered.
Stephen Brekke
Legacy Integration Producer
Website design did exactly what you said it does. Just what I was looking for. Nice work on your website design.
Tijo
Nilambur Furniture
Working with ConversionAB has transformed our website's performance and user experience. Their strategic approach to CRO demonstrated their deep understanding of optimization.
WE DON'T REDESIGN FOR THE SAKE OF AESTHETICS WE REDESIGN FOR IMPACT.
We work alongside brands, platforms, and agencies to deliver measurable Shopify outcomes.

We're ConversionAB, a performance-driven Shopify and e-commerce optimization studio helping digital brands grow smarter, faster, and stronger. Our work bridges the worlds of data, design, and decision-making, where analytics meet creativity, and every change drives measurable results.
Because growth doesn't come from traffic, it comes from conversion.
Strategy. Design. Performance
Built for Conversion
Strategy. Design. Performance
Built for Conversion
30%+
Conversion Increase
40%
Revenue Growth

Visualize clicks, attention, and drop-offs to improve user experience and conversions.
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Discover insights that drive conversion optimization and enhance your digital strategy.
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Learn how to forecast and optimize your financial metrics for sustainable growth.
Read ArticleYour store, understood by AI. Discovered by shoppers. Powered by fseo.ai
Explore NowCRO (Conversion Rate Optimization) is the process of increasing the percentage of visitors who actually buy from your store. Most Shopify stores don't have a traffic problem — they have a conversion problem.
CRO focuses on fixing real blockers like confusing product pages, weak trust signals, poor mobile experience, slow load times, and unclear CTAs. Even a small lift in conversion rate can significantly increase revenue without spending more on ads.
At ConversionAB, CRO is not guesswork. It's driven by data, user behavior, and structured testing.
Most agencies focus on building stores. We focus on making stores perform.
ConversionAB works at the intersection of UX, analytics, psychology, and Shopify engineering. We don't just redesign pages — we identify why users drop, where money leaks, and what changes will actually move revenue.
We also use insights from FixMyStore audits and AI-driven SEO learnings from FSEO to make sure changes are measurable, scalable, and future-proof.
Yes — because good design doesn't always mean good conversion.
Many visually beautiful stores still struggle with low add-to-cart rates, poor checkout completion, or weak repeat purchases. CRO looks beyond aesthetics and into how real users behave on your site.
We analyze heatmaps, session recordings, funnels, and device-level behavior to uncover problems that design alone cannot reveal.
FixMyStore is our audit and diagnostics platform that scans Shopify stores for conversion, UX, SEO, mobile, and performance issues.
Instead of relying only on opinions, we use FixMyStore to:
For ConversionAB clients, this means faster clarity, better decisions, and no wasted dev effort.
Traffic quality matters as much as traffic volume.
With the rise of AI search tools like ChatGPT and Google AI Overviews, stores must be optimized not just for Google rankings but also for AI discovery and citation.
Using insights from FSEO, we align CRO improvements with SEO structure, schema, and content clarity — so your store converts better and becomes easier for AI systems to understand and recommend. CRO and SEO are not separate anymore. They compound each other.
CRO is not about overnight miracles — it's about consistent, compounding gains.
Clients typically see improvements in:
The biggest win is clarity: knowing what to fix next instead of randomly changing things. Over time, this leads to higher ROAS, better retention, and stronger unit economics.