KOIN: Making Indian Grocery Shopping Easier in the UK
KOIN, short for Kottayam International, is a grocery brand serving customers in the UK with authentic Indian groceries.
For customers shopping for familiar groceries from home, finding products quickly and completing an order without unnecessary steps can make a big difference.
The shopping experience was improved to make grocery discovery, product selection, and checkout faster and easier.
A Quick-Commerce Experience
Grocery shopping often involves repeat purchases, so speed and convenience are important.
The Shopify experience was structured around quick-commerce, with a focus on fast shopping and repeat purchases.
The setup was also designed to support multiple grocery stores while keeping the overall experience connected.
Two Stores, One Experience
KOIN operates two grocery stores, with both connected through a central landing page under one primary domain.
Separate store subdomains were also used while keeping navigation consistent across the experience.
This allows customers to choose the relevant store without making the overall brand experience feel disconnected.
Product Pages Built for Grocery Shopping
Grocery product pages were structured to provide the information customers need before adding an item to their cart.
Product pages include details such as:
- Product sourcing
- Health benefits
- Storage information
- Quantity selection
- Product details
Quantity selectors were also designed to make it easier for customers to choose how much they want to purchase.
A Faster Checkout Experience
The checkout journey was also simplified.
Instead of relying on disruptive cart behavior, a sticky checkout button keeps the main checkout action accessible while customers shop.
This makes it easier to move from the cart to checkout without unnecessary steps.
A More Useful Cart Drawer
The cart drawer was designed to support both convenience and additional product discovery.
It includes:
- Shipping thresholds
- Cross-sell recommendations
- Faster checkout actions
Shipping thresholds help customers understand how close they are to a shipping benefit, while relevant recommendations provide opportunities to add other groceries before checkout.
Built for Repeat Grocery Shopping
Unlike a one-time purchase, grocery shopping can become a regular routine.
The KOIN experience focuses on making that routine quicker by combining easy product discovery, clear product information, simple quantity selection, and accessible checkout actions.
The overall journey is straightforward:
Choose Store → Find Products → Select Quantity → Add to Cart → Checkout
Bringing Indian Groceries Closer to Home
For Indian customers in the UK, grocery shopping can also be about finding familiar products and ingredients.
KOIN's Shopify experience brings those products together in a quick-commerce setup designed around speed and convenience.
The improvements across the store focus on reducing unnecessary steps while keeping the shopping experience clear.
For more insights on Shopify ecommerce UX, quick-commerce, and conversion optimization, visit ConversionAB.