10 Simple Fixes That Can Increase Your Shopify Sales

12 Feb 2026 · ConversionAB Team

Online shopping on laptop and phone

Running a Shopify store is exciting. You work hard to bring traffic to your website. But sometimes sales don’t grow the way you expect.

The good news? You usually don’t need a complete redesign or expensive ads. Small improvements can make a big difference.

Here are 10 simple fixes that can quickly increase your Shopify sales.

1. Make Your Store Load Faster

People don’t like waiting.

If your store takes more than a few seconds to load, visitors leave. That means lost sales.

  • Compress large images before uploading
  • Remove apps you don’t use
  • Avoid heavy sliders and auto-play videos
  • Use a clean, lightweight theme

A faster store keeps visitors longer — and longer visits mean more purchases.

2. Use Better Product Photos

Your product photos sell your product.

Blurry, dark, or low-quality images reduce trust instantly.

  • Use bright, clear images
  • Show multiple angles
  • Include close-ups
  • Add lifestyle images (product in use)

If possible, show the product being used by real people. It helps customers imagine owning it.

3. Write Clear Product Descriptions

Many stores write very short or confusing descriptions.

Customers want to know:

  • What is this?
  • Who is it for?
  • Why should I buy it?
  • What makes it different?

Keep it simple. Use short paragraphs and bullet points.

Instead of:
“Premium 100% organic textile.”

Better:
“Soft, breathable fabric that feels comfortable all day.”

4. Make the Add to Cart Button Strong and Clear

Your Add to Cart button should stand out.

  • Use a different color from the background
  • Make it large enough on mobile
  • Keep it visible without scrolling

Don’t make customers search for the button. Make it obvious.

5. Show Trust Badges

Online shoppers need reassurance.

  • Secure checkout badge
  • Payment logos (Visa, PayPal, etc.)
  • 100% Money Back Guarantee
  • 30-Day Returns

These small visual signals increase confidence.

6. Clearly Show Your Return Policy

Many customers check the return policy before buying.

Add a short line under the product price like:

“30-day easy returns.”

Then link to a detailed policy page in your footer. Clarity builds trust.

7. Remove Unnecessary Apps

Too many apps slow your store.

Review your apps and remove:

  • Duplicate features
  • Old marketing tools
  • Unused popups

Fewer apps = faster store = better conversions.

8. Make Navigation Simple

If customers can’t find products, they won’t buy.

  • Organize collections clearly
  • Use simple menu names
  • Add a search bar
  • Avoid too many dropdown layers

Keep it clean and easy.

9. Optimize for Mobile

Most visitors are on mobile.

Check your store on your phone:

  • Is text easy to read?
  • Are buttons easy to tap?
  • Is checkout smooth?

If it feels difficult for you, it feels worse for customers.

10. Add Reviews

People trust other buyers.

Even a few real reviews can increase sales significantly.

If you don’t have reviews yet:

  • Email past customers
  • Offer small incentives
  • Use a simple review app

Final Thoughts

You don’t need complicated strategies to increase Shopify sales.

Focus on speed, clarity, trust, and simplicity.

Start with just 2–3 fixes this week. Small improvements compound over time.